Blog
On design, branding, and working with clients
Practical articles on logo design, branding, and preparing to work with a designer — based on my own experience with clients in Ukraine, the US, Canada, and Europe.
Logo Design
How Much Does Logo Design Cost for a Small Business
A breakdown of what actually drives logo pricing, realistic market ranges, and how to avoid overpaying — or ending up with a template instead of a brand.
Branding
Branding for Wellness Studios — Where to Start
A practical guide for yoga studio, spa, and wellness business owners on building a visual identity clients actually trust.
Working Process
How to Prepare for a Brand Identity Design Brief
A step-by-step guide to what to prepare before your first conversation with a designer, so you get a more accurate result and save on revision rounds.